Kestrel
Marketing

Services

Discovery/Research
Brand Strategy, Positioning and Visual Identity
Marketing Strategies, Tactics
and Hands-on Support
Sales Strategies, Tactics, Tools
and Support
• Informal and formal assessment of
markets, competitors, channels and customers
• Identify key opportunities and challenges
• Energize current brands and product lines
• Develop and launch new brands and products
• Campaign concepting and creative
• Plans, budgets, metrics
• Develop content and produce white papers
and newsletters for digital as well as print
distribution
• Support for line reviews and retailer sell-in presentations
• Support sales staff in developing and
implementing a selling rhythm
• Maximize potential with existing
customers
• Increase presence in current channels
• Identify and penetrate new channels and customers
Packaging

• Combine a new look with improved
messaging to insure you close the
sale where brand and consumer meet
face-to-face
• Implementation through production art

Merchandising

• Organize and present products in the most compelling as well as cost-effective fashion
• Factor in each retailer's unique
merchandising policies and constraints
Retail Presence
Information
Analytics
Insights
Applications!
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